사업계획서 Table of Contents

Table of Contents

 

Executive Summary

Business Description
Products and Service
The Market
Competition
Operations
Management Team
Risk/Opportunity
Financial Summary
Capital Requirements

1. Business Description

1-1 Industry Overview
1-2 Company Discription
1-3 History and Current Status
1-4 Goals and Objectives
1-5 Critical Success Factors
1-6 Company Ownership
1-7 Exit Strategy

2. Products/Services

2-1 Product/Service Discription
2-2 Unique Features or Proprietary Aspects of Product/Service
2-3 Research and Development
2-4 Production
2-5 New and Follow-on Products/Services

3. The Market

3-1 Industry Analysis
3-2 Market Analysis
3-3 CompetitorAnalysis

4. Marketing Strategies and Sales

4-1 Introduction
4-2 Market Segmentation Strategy
4-3 Targeting Strategy
4-4 Positioning Strategy
4-5 Product/Service Strategy
4-6 Pricing Strategy
4-7 Distribution Channels
4-8 Promotion and Advertising Strategy
4-9 Sales Strategy
4-10Sales Forecasts

5. Development

5-1 Development Strategy
5-2 Development Timeline
5-3 Development Expenses

6. Management

6-1 Company Organization
6-2 Management Team
6-3 Management Structure and Style
6-4 Ownership
6-5 Board od Advisors or Mentor

7. Operations

7-1 Operation Strategy
7-2 Scope of Operations
7-3 Ongoing Operations
7-4 Location
7-5 Personnel
7-6 Production
7-7 Operations Expenses
7-8 Legal Environment
7-9 Inventory
7-10 Suppliers
7-11 Credit Policies

8. Financials

8-1 Start-up Fund
8-2 Financial History and Analysis(current business only)
8-3 Current Financial Position(current, takeover or franchise biz only)
8-4 Operating Forecast
8-5 Break-even Analysis
8-6 Balance Sheet
8-7 Income Statement
8-8 Cash Flow

9. Opering or Funding Request

9-1 Offer
9-2 Capital Requirements
9-3 Risk/Opertunity
9-4 Valuation of Business
9-5 Exit Strategy

10. Refining the Plan

10-1 For Raising Capital
10-2 Refine According to Type of Business

11. Appendix