대전광역시, 자영업 빅데이터 분석

대전광역시 자영업시장 현황

가. 대전광역시 업종별 영업현황

1) 2014년 대전광역시 평균매출 상위 30개 업종별 영업현황(단위: 원, 개, 원, 년)

소분류업종총매출점포수평균매출평균운영년수
가구13,948,830,52522362,544,6178.2
슈퍼마켓70,709,782,6261,22657,669,2794.8
약국37,738,415,32768455,192,9368.5
일식4,974,931,28710448,222,1394.4
정통양식/경양식5,144,443,07810847,933,5752.6
횟집12,262,167,56426346,591,0334.6
골프용품1,708,581,9713646,573,8304.2
냉면집3,346,276,4967246,217,9985.4
삼계탕전문1,434,099,5583244,325,7764.7
아이스크림1,762,458,4424143,407,3004.7
패스트푸드5,524,284,71913142,167,7973.1
외국어학원5,636,484,41414239,642,2104.1
닭갈비전문4,254,305,26710939,283,5573.6
갈비/삼겹살19,365,181,16850438,503,1854.0
오리고기전문3,112,935,5338237,980,1453.1
곱창/양구이전문2,022,801,2815437,554,5423.6
요가/단식1,495,277,5524136,790,2672.5
여성의류3,379,659,0099236,766,6758.1
수산물3,691,862,31710235,982,3314.7
스포츠/경기용품4,954,152,97413935,868,4737.8
사우나/목욕탕2,149,431,2816035,734,7934.9
어린이영어5,867,699,91216735,407,5553.3
찜닭전문점593,003,7411734,848,3682.8
설렁탕집1,322,098,4144133,046,7625.3
콩나물국밥1,086,607,6363432,324,7153.3
낙지/오징어3,845,793,28712032,125,0792.7
쌈밥전문1,342,591,3974231,836,8943.2
족발/보쌈전문6,807,356,00621631,589,8683.1
부대찌개/섞어찌개1,657,483,8815331,507,0803.7
샤브샤브전문1,401,851,6514531,343,1072.6

2) 2015년 대전광역시 평균매출 상위 30개 업종별 영업현황(단위: 원, 개, 원, 년)

소분류업종총매출점포수평균매출평균운영년수
슈퍼마켓95,526,404,3071,38468,982,7844.8
약국49,477,094,75173067,801,1138.5
가구15,084,436,57223364,800,9227.1
패스트푸드8,438,129,47115255,792,0313.2
요가/단식3,233,887,2006252,327,1642.2
편의점33,288,477,28267549,051,4363.2
정통양식/경양식10,120,782,93520848,415,0652.8
횟집14,005,101,45929247,901,2934.2
냉면집3,404,816,4697843,612,4585.3
닭갈비전문4,322,122,40210242,630,3983.6
삼계탕전문1,489,368,1403741,013,8874.5
일식4,765,067,99111740,266,5634.2
골프용품1,669,289,5874240,245,3993.9
갈비/삼겹살22,163,960,75755939,688,7014.0
곱창/양구이전문2,245,472,4235838,526,7443.3
닭내장/닭발요리1,627,234,1554437,381,3922.1
아이스크림1,656,675,7394537,294,3435.0
콩나물국밥1,461,431,1443937,208,2163.0
수산물4,765,881,26613036,676,7523.8
외국어학원6,066,874,67916636,651,5173.8
여성의류3,626,191,82210136,616,3514.6
찜닭전문점931,553,1052636,529,2413.3
어린이영어7,128,627,87819636,375,9443.1
오리고기전문2,908,752,2658235,339,3933.4
설렁탕집1,504,518,4574334,680,0984.7
쌈밥전문1,412,756,0314333,281,8993.7
족발/보쌈전문8,496,750,97725633,161,3222.8
축산물21,350,293,89865332,660,6275.0
부대찌개/섞어찌개2,164,555,2076732,507,3533.0
자동차정비/카센타34,359,207,1471,10331,141,9729.1

3) 2016년 대전광역시 평균매출 상위 30개 업종별 영업현황(단위: 원, 개, 원, 년)

소분류업종총매출점포수평균매출평균운영년수
약국55,871,671,78173576,011,2518.8
슈퍼마켓93,945,730,9261,36169,022,4985.0
편의점47,456,667,22573164,901,6573.3
삼계탕전문2,399,956,8703962,616,0284.3
냉면집4,933,243,0818259,392,8425.4
가구12,966,187,06522159,063,3257.0
패스트푸드8,277,366,39214955,781,9763.6
닭갈비전문4,993,004,89410348,491,2043.9
곱창/양구이전문2,824,443,5376245,929,1833.6
요가/단식3,247,131,2927245,242,0962.0
정통양식/경양식11,508,941,84425744,896,2842.5
횟집12,919,974,29529244,270,4894.2
골프용품2,037,543,1614743,651,5144.2
외국어학원6,975,019,31916143,483,5264.1
갈비/삼겹살24,803,931,00658042,802,1504.1
일식5,471,167,62113440,829,6093.7
어린이영어8,217,023,00020540,116,7063.2
콩나물국밥1,704,770,5744438,828,9973.0
오리고기전문3,017,437,0398137,513,4393.4
쌈밥전문1,625,182,4494436,973,9274.2
닭내장/닭발요리1,712,706,3894935,310,4661.6
찜닭전문점931,539,7242734,637,9303.0
설렁탕집1,633,654,9154834,376,8154.6
부대찌개/섞어찌개2,347,561,0186934,266,6153.1
족발/보쌈전문8,889,619,62226034,180,9823.1
아이스크림1,424,631,8484531,970,9395.5
자동차정비/카센타34,772,298,8551,10131,597,6049.4
막창구이2,848,467,8679529,991,3964.2
낙지/오징어4,078,057,39313929,338,5422.6
사철탕전문409,719,5421429,265,6824.7

나. 대전광역시 업종별 매출현황

1) 2014년 대전광역시 평균매출 상위 30개 업종별 매출현황(단위: 원)

소분류업종평균매출상위20%중위값하위20%
가구62,544,617235,853,59616,742,2813,328,675
슈퍼마켓57,669,279245,692,74211,309,2621,924,661
약국55,192,936187,067,13524,620,1286,391,607
일식48,222,139126,035,10430,183,8577,291,719
정통양식/경양식47,933,575171,966,76616,387,3683,882,146
횟집46,591,033130,730,41530,289,2316,529,487
골프용품46,573,830135,080,63329,097,7964,722,854
냉면집46,217,998161,390,85515,981,7102,917,039
삼계탕전문44,325,776124,159,51928,513,3747,164,506
아이스크림43,407,30096,150,70643,352,1554,510,233
패스트푸드42,167,797141,361,96215,300,0933,756,870
외국어학원39,642,210127,865,05020,055,9903,416,677
닭갈비전문39,283,55798,643,68128,541,1358,153,083
갈비/삼겹살38,503,185112,687,09222,074,2715,671,707
오리고기전문37,980,145110,598,12821,747,6975,541,589
곱창/양구이전문37,554,542105,962,72621,266,1356,223,111
요가/단식36,790,267142,566,71011,000,6232,584,037
여성의류36,766,675144,794,4088,318,7911,900,931
수산물35,982,331134,322,51911,188,6552,681,926
스포츠/경기용품35,868,473135,750,11711,488,8221,848,166
사우나/목욕탕35,734,793150,151,4078,482,4551,646,500
어린이영어35,407,555121,246,02316,104,1173,551,308
찜닭전문점34,848,36898,965,77916,228,3476,413,256
설렁탕집33,046,762118,108,2179,678,5422,936,946
콩나물국밥32,324,71577,107,86823,521,5943,732,410
낙지/오징어32,125,07996,297,31017,659,4334,589,012
쌈밥전문31,836,89494,212,58917,780,3155,313,453
족발/보쌈전문31,589,86897,781,46616,539,2624,144,925
부대찌개/섞어찌개31,507,08096,334,60017,426,5973,727,952
샤브샤브전문31,343,10779,932,95421,801,2094,860,719

2) 2015년 대전광역시 평균매출 상위 30개 업종별 매출현황(단위: 원)

소분류업종평균매출상위20%중위값하위20%
슈퍼마켓68,982,784289,761,13614,278,1672,343,426
약국67,801,113225,686,41630,548,4427,625,246
가구64,800,922248,275,69418,512,6652,811,421
패스트푸드55,792,031206,154,94315,276,8493,970,935
요가/단식52,327,164198,136,74111,186,7783,143,353
편의점49,051,436126,495,93623,825,3645,234,244
정통양식/경양식48,415,065160,998,16021,304,0224,634,111
횟집47,901,293138,919,62529,059,6625,849,152
냉면집43,612,458150,351,46214,761,1163,254,053
닭갈비전문42,630,398105,421,27231,947,4188,370,544
삼계탕전문41,013,887117,895,61624,863,0876,636,146
일식40,266,563104,669,67126,613,4126,573,953
골프용품40,245,399117,794,82625,333,5894,433,592
갈비/삼겹살39,688,701117,079,41123,000,9526,141,700
곱창/양구이전문38,526,744101,157,39226,703,5807,054,423
닭내장/닭발요리37,381,392107,801,37120,683,8985,133,226
아이스크림37,294,34381,082,35435,322,3095,124,238
콩나물국밥37,208,21681,036,04531,099,7436,385,335
수산물36,676,752122,406,59315,991,6073,161,639
외국어학원36,651,517120,288,69318,921,6243,026,821
여성의류36,616,351140,304,6519,898,4121,432,553
찜닭전문점36,529,24192,679,70722,694,0946,947,677
어린이영어36,375,944130,627,00614,315,3813,610,110
오리고기전문35,339,393104,143,52120,625,2635,265,875
설렁탕집34,680,098120,029,07010,956,0212,500,075
쌈밥전문33,281,899101,076,46715,938,6985,284,855
족발/보쌈전문33,161,32294,381,78820,523,9214,833,694
축산물32,660,62799,973,84918,166,4873,415,669
부대찌개/섞어찌개32,507,35392,911,83119,533,1724,429,396
자동차정비/카센타31,141,972117,955,42110,348,9662,495,266

3) 2016년 대전광역시 평균매출 상위 30개 업종별 매출현황(단위: 원)

소분류업종평균매출상위20%중위값하위20%
약국76,011,251251,619,69032,032,9778,475,285
슈퍼마켓69,022,498283,210,91415,671,6822,471,505
편의점64,901,657149,011,20650,292,6906,944,541
삼계탕전문62,616,028209,237,36729,407,5598,233,739
냉면집59,392,842203,993,55121,298,0883,891,198
가구59,063,325212,299,85619,333,8673,143,178
패스트푸드55,781,976194,554,67220,355,4855,385,089
닭갈비전문48,491,204123,397,35132,767,9679,761,320
곱창/양구이전문45,929,183119,900,74232,313,2078,526,013
요가/단식45,242,096187,616,7249,222,9992,480,635
정통양식/경양식44,896,284149,900,90818,587,1954,185,876
횟집44,270,489130,134,84326,670,2714,907,800
골프용품43,651,514140,552,05321,422,2253,349,571
외국어학원43,483,526146,057,37622,234,9043,479,632
갈비/삼겹살42,802,150127,068,51325,540,7826,233,613
일식40,829,609113,760,87425,235,7235,260,312
어린이영어40,116,706145,517,92415,794,2313,822,276
콩나물국밥38,828,99787,405,32826,790,3656,073,107
오리고기전문37,513,439111,421,41420,356,6066,210,608
쌈밥전문36,973,92798,878,10520,769,9326,709,678
닭내장/닭발요리35,310,46692,827,08523,197,9255,314,171
찜닭전문점34,637,93079,011,65727,456,5586,538,978
설렁탕집34,376,815125,509,12310,924,3802,711,908
부대찌개/섞어찌개34,266,61597,205,25521,767,9765,203,012
족발/보쌈전문34,180,98294,458,06220,492,8925,363,111
아이스크림31,970,93963,357,92430,823,1596,893,031
자동차정비/카센타31,597,604117,539,51810,533,2002,713,310
막창구이29,991,39669,336,37223,906,1056,355,564
낙지/오징어29,338,54283,040,25317,583,2455,385,104
사철탕전문29,265,68282,539,03320,103,8806,675,387

다. 대전광역시 업종별 고객비중

1) 2014년 대전광역시 평균매출 상위 30개 업종별 고객비중(단위: %)

소분류업종20~24세25~29세30~34세35~39세40~44세45~49세50~54세55~59세60이상
가구0.53.210.116.220.615.114.710.48.9
슈퍼마켓1.35.010.414.117.416.113.910.510.4
약국1.14.69.011.812.713.113.613.220.4
일식1.04.010.512.516.417.614.09.46.9
정통양식/경양식2.69.115.615.717.916.910.07.03.8
횟집0.74.38.910.714.216.716.213.310.9
골프용품0.12.54.66.713.222.219.916.913.0
냉면집0.84.710.613.716.815.613.59.811.4
삼계탕전문0.74.48.411.213.115.015.913.015.5
아이스크림2.57.614.819.121.917.68.74.22.7
패스트푸드3.810.716.518.719.114.28.33.92.9
외국어학원0.72.13.315.932.627.812.42.62.4
닭갈비전문2.28.513.015.119.717.911.75.94.2
갈비/삼겹살1.57.413.013.616.316.212.28.17.8
오리고기전문0.63.66.59.713.114.615.413.616.0
곱창/양구이전문2.19.519.212.816.317.410.25.63.1
요가/단식2.214.017.512.015.117.214.55.32.2
여성의류1.03.94.75.19.015.118.721.520.9
수산물0.54.79.912.013.415.815.113.714.3
스포츠/경기용품1.28.713.213.616.217.212.58.47.5
사우나/목욕탕1.14.48.512.115.518.315.513.710.5
어린이영어0.00.33.024.140.125.24.91.40.9
찜닭전문점6.420.921.614.810.19.68.54.62.5
설렁탕집0.84.610.012.816.717.414.19.710.7
콩나물국밥1.05.712.615.219.918.313.17.15.5
낙지/오징어0.96.112.014.317.016.313.59.28.0
쌈밥전문2.35.99.010.113.616.213.813.112.5
족발/보쌈전문1.88.815.915.717.615.811.56.14.8
부대찌개/섞어찌개1.37.014.817.520.116.610.86.04.4
샤브샤브전문1.36.712.213.715.715.412.810.49.2

2) 2015년 대전광역시 평균매출 상위 30개 업종별 고객비중(단위: %)

소분류업종20~24세25~29세30~34세35~39세40~44세45~49세50~54세55~59세60이상
슈퍼마켓1.24.89.514.316.817.113.311.012.0
약국1.04.48.512.413.013.912.813.020.9
가구0.34.210.714.715.517.613.412.511.0
패스트푸드3.09.714.418.618.816.48.96.04.0
요가/단식4.016.218.712.513.613.710.37.93.1
편의점3.515.519.817.813.911.77.95.44.3
정통양식/경양식2.010.114.916.816.616.710.57.25.1
횟집0.73.68.111.714.817.315.714.113.8
냉면집0.74.49.513.216.317.913.211.113.7
닭갈비전문2.08.012.215.719.620.711.16.44.4
삼계탕전문0.53.87.211.612.216.814.215.718.0
일식0.95.610.314.817.319.614.69.77.2
골프용품0.62.17.17.18.723.722.213.814.7
갈비/삼겹살1.47.312.014.816.217.312.59.98.6
곱창/양구이전문3.011.915.614.516.015.810.87.44.9
닭내장/닭발요리3.916.422.717.513.912.96.73.82.2
아이스크림2.48.513.819.020.518.28.95.43.2
콩나물국밥0.95.611.615.318.419.612.88.86.9
수산물0.65.49.911.613.615.314.214.215.2
외국어학원1.32.64.713.931.427.310.74.53.5
여성의류1.64.14.34.46.516.620.521.720.3
찜닭전문점5.619.720.815.911.011.87.94.82.5
어린이영어0.10.23.320.742.125.05.61.41.7
오리고기전문0.53.48.110.012.714.514.515.420.9
설렁탕집0.84.610.013.116.019.213.810.512.0
쌈밥전문0.95.39.212.513.616.215.514.012.8
족발/보쌈전문1.78.214.716.916.817.211.87.45.3
축산물0.43.16.310.714.316.915.114.718.4
부대찌개/섞어찌개1.37.013.317.819.318.210.37.55.3
자동차정비/카센타0.43.97.711.015.017.916.115.412.5

3) 2016년 대전광역시 평균매출 상위 30개 업종별 고객비중(단위: %)

소분류업종20~24세25~29세30~34세35~39세40~44세45~49세50~54세55~59세60이상
약국0.84.27.812.112.813.812.413.123.1
슈퍼마켓0.94.58.714.516.417.513.611.312.6
편의점2.714.218.418.014.612.88.85.94.5
삼계탕전문0.53.26.810.811.416.516.813.720.4
냉면집0.44.29.012.914.518.012.812.216.0
가구0.22.28.413.317.218.113.714.612.0
패스트푸드2.48.612.819.018.817.010.96.44.1
닭갈비전문1.57.712.015.118.820.212.47.74.6
곱창/양구이전문2.714.215.914.215.915.511.46.43.8
요가/단식2.820.016.011.813.416.011.05.83.1
정통양식/경양식1.38.413.517.318.015.711.48.36.2
횟집0.83.96.511.114.617.614.715.615.1
골프용품0.01.97.66.112.126.519.813.112.8
외국어학원0.61.94.016.229.729.810.25.22.3
갈비/삼겹살1.27.411.314.915.717.412.210.39.7
일식0.95.811.716.515.418.813.410.27.1
어린이영어0.00.05.121.438.725.86.81.40.7
콩나물국밥0.74.88.814.216.222.414.89.09.2
오리고기전문0.43.36.88.612.816.814.215.921.2
쌈밥전문0.74.68.411.513.719.813.211.616.5
닭내장/닭발요리3.214.517.617.613.717.97.45.03.1
찜닭전문점4.218.521.315.711.811.08.85.63.1
설렁탕집0.53.98.213.615.020.514.810.512.8
부대찌개/섞어찌개1.26.811.516.918.619.811.77.46.0
족발/보쌈전문1.38.013.217.316.317.112.68.25.9
아이스크림1.78.112.519.420.320.39.25.13.4
자동차정비/카센타0.33.37.811.514.317.915.015.314.8
막창구이2.29.713.313.716.520.510.78.25.1
낙지/오징어0.75.611.215.416.116.913.011.39.7
사철탕전문0.52.35.86.59.314.119.718.923.0

라. 대전광역시 시간대별 내점고객 비중

1) 2014년 대전광역시 평균매출 상위 30개 업종별 내점고객 시간대별 비중(단위: %)

소분류업종06~09시09~12시12~15시15~18시18~21시21~24시24~06시
가구0.110.829.940.718.30.20.0
슈퍼마켓1.812.117.426.627.613.60.9
약국1.132.024.628.611.71.90.1
일식0.10.718.74.634.936.64.4
정통양식/경양식1.16.121.915.226.016.513.1
횟집1.25.012.113.036.129.23.4
골프용품1.79.228.737.421.41.40.1
냉면집0.12.138.310.438.99.70.5
삼계탕전문0.01.538.29.040.710.50.1
아이스크림0.04.615.423.033.823.00.1
패스트푸드1.09.026.823.626.911.01.6
외국어학원0.911.316.135.731.34.60.1
닭갈비전문0.10.414.76.349.727.41.4
갈비/삼겹살0.30.915.64.446.328.14.4
오리고기전문0.00.925.25.950.417.10.5
곱창/양구이전문0.10.76.32.340.044.06.6
요가/단식1.020.714.613.435.712.22.3
여성의류0.07.328.538.922.32.90.0
수산물2.411.018.230.026.88.63.0
스포츠/경기용품0.69.122.832.325.79.40.2
사우나/목욕탕9.318.419.616.920.79.95.2
어린이영어0.26.317.840.930.04.80.1
찜닭전문점0.01.625.810.543.816.91.4
설렁탕집4.210.334.28.126.210.96.1
콩나물국밥8.315.231.45.019.011.99.2
낙지/오징어0.11.126.76.339.521.35.1
쌈밥전문0.01.338.36.443.110.80.1
족발/보쌈전문0.10.512.26.346.430.54.1
부대찌개/섞어찌개0.83.341.18.434.19.82.4
샤브샤브전문0.00.435.58.143.212.50.4

2) 2015년 대전광역시 평균매출 상위 30개 업종별 내점고객 시간대별 비중(단위: %)

소분류업종06~09시09~12시12~15시15~18시18~21시21~24시24~06시
슈퍼마켓2.212.516.625.928.113.71.0
약국1.331.824.328.312.41.90.1
가구0.29.331.940.617.80.10.0
패스트푸드4.310.424.622.724.511.02.6
요가/단식0.612.312.715.943.314.40.9
편의점10.910.012.813.019.020.114.2
정통양식/경양식1.25.624.613.128.416.810.4
횟집1.47.814.417.033.422.93.1
냉면집0.22.740.110.237.48.80.7
닭갈비전문0.00.314.26.049.428.71.5
삼계탕전문0.02.038.19.142.48.30.1
일식0.00.519.43.034.636.85.7
골프용품1.212.622.539.921.32.30.2
갈비/삼겹살0.31.015.44.747.527.04.1
곱창/양구이전문0.10.55.52.641.242.37.8
닭내장/닭발요리0.30.10.72.429.147.120.3
아이스크림0.04.016.522.134.822.50.1
콩나물국밥8.614.831.75.618.611.78.9
수산물2.510.717.830.024.89.54.6
외국어학원0.812.115.636.030.05.20.3
여성의류0.05.727.940.923.02.40.0
찜닭전문점0.01.724.711.444.916.31.1
어린이영어0.16.818.741.428.24.90.1
오리고기전문0.01.327.55.648.816.30.4
설렁탕집3.99.436.98.025.310.75.9
쌈밥전문0.01.239.46.441.311.50.1
족발/보쌈전문0.00.612.86.547.129.43.7
축산물1.713.119.332.029.14.60.2
부대찌개/섞어찌개0.83.441.18.134.210.02.4
자동차정비/카센타1.021.626.135.914.60.70.0

3) 2016년 대전광역시 평균매출 상위 30개 업종별 내점고객 시간대별 비중(단위: %)

소분류업종06~09시09~12시12~15시15~18시18~21시21~24시24~06시
약국1.233.123.728.211.91.80.1
슈퍼마켓2.612.015.525.329.014.61.1
편의점10.810.112.913.518.920.413.3
삼계탕전문0.02.237.28.343.98.40.0
냉면집0.23.541.311.335.47.60.8
가구0.211.031.036.720.60.40.0
패스트푸드4.310.525.022.724.910.81.8
닭갈비전문0.00.313.65.550.128.81.8
곱창/양구이전문0.00.35.22.542.142.07.8
요가/단식0.313.011.116.046.113.30.3
정통양식/경양식1.06.827.114.629.813.86.9
횟집1.67.016.317.833.421.52.4
골프용품1.610.731.433.919.22.60.4
외국어학원0.815.815.131.232.14.70.3
갈비/삼겹살0.20.815.15.147.527.73.6
일식0.00.717.33.432.739.16.8
어린이영어0.05.418.641.729.84.50.0
콩나물국밥9.214.331.57.017.012.58.4
오리고기전문0.11.325.34.749.119.40.2
쌈밥전문0.11.041.24.942.010.90.0
닭내장/닭발요리0.20.01.92.232.444.918.3
찜닭전문점0.01.126.210.642.218.41.4
설렁탕집4.59.632.810.426.410.45.9
부대찌개/섞어찌개0.63.438.88.535.810.52.4
족발/보쌈전문0.10.711.56.948.428.93.5
아이스크림0.14.416.723.133.622.10.1
자동차정비/카센타0.921.725.235.116.10.90.1
막창구이0.00.13.31.037.246.112.2
낙지/오징어0.01.429.16.638.419.35.3
사철탕전문0.02.032.86.645.911.41.3

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